Why Isn’t VIVA’s Music Available Anywhere? Fans Are Asking The Internet To Fix It

A nostalgic Instagram story around the iconic girl band has unexpectedly sparked conversation online. A simple Instagram story may have just reopened one of Indian pop culture's biggest nostalgia conversations.

After a music community - That Music Project posted, "VIVA music not being available on streaming platforms is a crime. Someone fix this," fans of the iconic girl band quickly began reacting online, with many pointing out how surprising it is that some of the group's biggest songs still aren't easily accessible across music platforms today. One of the prominent band members, Neha Bhasin, took to her Instagram to reshare a fan's story, further fueling the intrigue.

For audiences who grew up in the early 2000s, VIVA was more than just a pop group. As India's first all-girl pop band, the group became closely associated with an era of Indian pop culture that defined music television, youth culture and early mainstream pop for an entire generation.

A popular pop culture Instagram account also posted about the ladies, and the comments section exploded with reactions and massive love. Some say they had one of the best albums of that time and are still obsessed with them and remember all the lyrics. Others commented that they are pretty and super talented. They truly are the 'It Girl' pop band of the Y2K era!!

While there is still no official confirmation on whether the catalogue could return digitally, one thing is clear... even after two decades, audiences still want access to the music that defined an era.