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By: Sunil Noronha
The entire Hollywood film industry is showing signs of faltering at the box office, as it doesn't seem to deliver as before. This sweep of the industry by a slump has however not seemed to have affected Lionsgate, an independent studio in the business. Their ventures Crash (which won a Best Picture nomination) and Saw II were huge hits and it is anticipated that they will guarantee the production company a smooth run for the third quarter. The anticipated rise in income and sales is expected to bring their third quarter sales to 225 million dollars.
The newest offering of the company is titled Hostel. It is being distributed in collaboration with Sony. The gross income that has flowed into the company's accounts because of Hostel is about 50 million dollars. The film was released during the beginning of this year. The mantra is that they use to make these kinds of profits, which is low cost high profit. The recent trend of independent studios being sold to the bigger players in the market, even with well do to ones getting sold, might get to Lionsgate, but the market experts beg to differ. One hunch is that they have in mind a different target audience, one that the bigger studios like Disney and the likes don't have in mind when they make their films.