"When I was making Bond (Casino Royale), the film company were nervous that I wasn't going to any press, as that's my reputation for some reason," Contactmusic quoted him as saying. The 39-year-old star, who is reprising Bond"s role in Quantum Of Solace, insists that he is a friendly person. "I don't think that's true, it's just lazy journalism; they want to paint me as someone difficult. I think I'm quite nice, but maybe I'm delusional. There is no point making Bond if you're not going to sell it," he said.