The 10-episode series finds 20 contestants competing through a series of challenges that test their loyalty, endurance and 'girl politics' to see whether they have what it takes to be a celebrity's best friend, reports Variety. MTV is producing with Ish Entertainment, Hirschorn's new banner; it marks the first series to come out of Ish's first-look deal with MTV Networks Music Group.
Casting for the reality show is already under way, with some candidates expected to be drawn from ParisBFF.com, an MTV website in which would-be aspiring contestants can post videos and blogs that make the case for their inclusion on the series.
Hilton co-created the series with Hirschorn and Stolper. All three will executive produce with Ish head of production Chris Choun and Jason Moore. The show is scheduled to air during the fourth quarter of 2008.