Sean Connery becomes Louis Vuitton's ambassador

Washington (ANI): Sir Sean Connery is set to become the brand ambassador of designer Louis Vuitton, according to reports. Connery has allegedly posed for photographer Annie Leibovitz for the brand's new advertising campaign.

The James Bond star will be following in the footsteps of film director Francis Ford Coppola and rocker Keith Richards, reports Contactmusic. According to Women's Wear Daily, the ads will be unveiled in October this year - the same time the new Bond movie Quantum of Solace is released.