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"Virgin Atlantic and James Bond make a great partnership - slick, smooth and renowned the world over. Casino Royale propelled Bond to greater success and we're certain that Quantum of Solace will set an even higher standard," the Daily Snack quoted him, as saying.
Branson himself appeared in the last 007 movie in a cameo role. Virgin will also be a global partner for the new flick and will be supporting its release with a series of promotional and marketing initiatives.