Katie Price aka Jordan had entered I'm A Celebrity to restore her public image after her split with Peter Andre but she ended up further denting it by dumping Alex Reid on television. In an interview with Anthony McPartlin and Declan Donnelly after quitting the show Jordan said "I've done a lot of reflecting and I think that it's best I'm on my own. I just don't want to be in a relationship."
She however said that she would still like to continue her friendship with Alex. Jordan had a tough time on I'm A Celebrity not being backed by public votes. This despite her performing pretty well throughout the show. Katie who insists that she walked out of the show as she was desperate to see her children has already started planning her next PR move.