Kelly Brook poses in breast uplift bra

London, (ANI): Kelly Brook is promoting the Ultimo Icon bra, which calls itself the 21st century solution to saggy boobs. The bra promises to deliver the same results as having a breast uplift operation.

Brook has boosted her assets with what is claimed to be the world's most technologically advanced bra. The brunette is pictured modelling its effects, which are listed as uplifting the wearer's chest and 'reshaping and contouring' the breast to perfection.

This is achieved by the bra's "complex web of microscopic fibres concealed in the compressed foam and the secret in-built Icon sling that propels the breast upwards," the Mirror quoted an Ultimo spokeswoman as saying.

Michelle Mone, the bra's creator, said it was so comfortable and lightweight that women would not even know they were wearing it.