New
York
(ANI):
Lindsay
Lohan
has
dragged
financial
company
E-Trade
to
court
in
a
100
million
dollar
suit
claiming
that
a
boyfriend-stealing,
“milkaholic" baby
-
also
named
Lindsay
-
in
its
latest
advert
is
modelled
after
her.
The
Mean
Girls
star
has
filed
the
lawsuit
in
Nassau
County
Supreme
Court
over
the
commercial
that
went
on
air
during
the
Super
Bowl
this
year.
The
advert,
a
part
of
a
series
featuring
toddlers
who
play
the
stock
market,
shows
a
boy
apologizing
to
his
girlfriend
on
video
chat
for
not
having
called
her
the
night
before.
“And
that
milkaholic
Lindsay
wasn"t
over?" the
baby
girl
asks
the
boy.
“Lindsay?"
the
boy
replies
just
when
a
baby
girl
sticks
her
head
into
the
frame
and
says,
“Milk-a-what?"
Lohan"s
lawyer,
Stephanie
Ovadia,
said
the
actress"s
name
was
as
recognisable
as
Oprah
or
Madonna.
“Many
celebrities
are
known
by
one
name
only,
and
E-Trade
is
using
that
knowledge
to
profit," New
York
Post
quoted
Ovadia,
as
saying.
She
added:
“They
used
the
name
Lindsay.
“They"re
using
her
name
as
a
parody
of
her
life.
Why
didn"t
they
use
the
name
Susan?
This
is
a
subliminal
message.
Everybody"s
talking
about
it
and
saying
it"s
Lindsay
Lohan." Ovadia
is
not
only
trying
to
get
the
advert
banned
but
also
wants
every
last
copy
of
the
commercial.
According
to
Ovadia,
E-Trade
has
breached
Lohan"s
rights
under
New
York
state
civil-rights
law
and
used
her
“name
and
characterization" in
business
without
her
permission
or
paying
for
it.
She
said
the
firm
made
huge
profits
since
the
commercial
was
seen
by
tens
of
thousands
of
people
watching
the
Super
Bowl
and
Winter
Olympics
finals.
Ovadia
said
the
company
owed
Lohan
50
million
dollars
in
exemplary
damages,
with
an
additional
50
million
dollars
in
compensatory
damages.