London (ANI): Lindsay Lohan"s mum Dina has jumped in to back her daughter"s multi-million pound legal battle over an advert which allegedly used the actress" name and poked fun at her personal problems. Lohan, 23, is seeking 66.7 million pounds in damages and compensation in connection with the promo for financial firm E-Trade, which depicted a baby girl called Lindsay as a boyfriend stealer and a “milkaholic".
The 'Mean Girls" star filed a lawsuit against the advert, which aired on U.S. TV during the Super Bowl last month, on March 8 at Nassau County Supreme Court. The actress" lawyer, Stephanie Ovadia, alleges company bosses used Lohan"s “name and characterisation" without paying her or asking for her approval, thus violating her rights.
But chiefs at the advertising firm behind the commercial claim they chose the name Lindsay at random. And now Dina has waded in to defend her daughter"s decision to sue, insisting the advert reduced the actress to tears during the Super Bowl celebrations. She claims the actress called her after the Super Bowl “extremely upset".
“She said, 'Mommy, help me. This is wrong. How can they do this?"" the Daily Star quoted her as telling The New York Post. Dina is adamant the commercial was aimed at her daughter - insisting the name Lindsay has as much recognition as other single-word monikers, used by stars such as Madonna and Cher.
“They"re little babies doing this, mocking another child who"s just trying to survive Hollywood, basically," she said. “I"m just basically glad I took a stand. I"m not going to let them do this to us anymore. Everyone knows Lindsay, like Cher or Madonna," she added.