Director
Jodie
Foster's
latest
venture
The
Beaver,
which
stars
Mel
Gibson
in
the
lead,
has
fallen
flat
at
the
Box
Office
in
its
opening
week.
The
movie
was
released
in
22
theaters
in
the
first
week
and
and
it
has
grossed
just
$104,000.
Summit
Entertainment
has
now
decided
to
go
for
a
new
release
strategy
in
the
coming
weeks.
The
Beaver
is
all
about
a
troubled
husband
and
executive
adopts
a
beaver
hand-puppet
as
his
sole
means
of
communicating.
The
movie
has
been
rated
PG-13
for
mature
thematic
material,
some
disturbing
content,
sexuality
and
language
including
a
drug
reference.
But
it
has
had
lot
of
publicity
that
most
arthouse
films
will
not
have.
Summit
Entertainment
was
hoping
for
a
per-screen
average
in
the
$15,000
to
$18,000
range.
But
the
per-screen
average
is
said
to
be
only
$4,745.
“I
think
people
will
try
to
read
into
these
numbers
and
say
it
is
a
repudiation
of
Mel,
but
I
don"t
think
that"s
true.
The
film
is
a
tough
sell," The
Hollywood
Reporter
quotes
Summit
executive
Richie
Fay
as
saying.
The
Beaver
has
done
its
biggest
business
in
Los
Angeles
and
has
seen
its
lowest
grosses
in
Washington
DC,
Boston
and
Chicago.
The
THR
reports
that
following
its
international
premiere
at
the
Cannes
Film
Festival,
Summit
is
planning
to
take
the
movie
into
additional
US
cities
on
May
20.