Warner
Bros.
Pictures
is
bringing
one
of
the
most
popular
DC
Comic
superheroes
on
the
big
screen
–
Green
Lantern
in
3D.
Releasing
on
17th
June
it
ranks
in
the
TOP
5
in
popularity
and
is
among
the
top-selling
DC
Comics
titles
worldwide!
Given
its
existing
traction
and
anticipation
amongst
the
audiences,
Warner
Bros.
Pictures
is
very
consciously
going
to
make
Green
Lantern
a
huge
franchise
over
the
years
and
hence
it
has
collaborated
with
Mattel
toys,
e-Xpress
Interactive
Software
and
Bioworld
Merchandising
to
create
awareness
of
this
superhero
marvel.
Talking
about
the
overall
collaborations,
George
John,
Director,
Marketing,
Warner
Bros.
Pictures,
India,
said,
“Green
Lantern
marks
the
theatrical
debut
of
this
legendary
live
action
comic
super-hero
–
Hal
Jordan.
All
super-hero
fans
can
immerse
themselves
in
the
innovative
and
inventive
toys,
games
as
well
as
buy
merchandise
that
capture
the
spirit
of
the
film.
We
are
offering
the
fans
a
full
360
degree
experience
of
Green
Lantern".
Through
Mattel
Toys,
young
fans
across
the
country
can
defend
the
galaxy
with
an
array
of
action
figures
and
Role
Play
items
that
let
kids
relive
Green
Lantern's
greatest
adventures!
Talking
about
the
launch,
Mr.
Karun
Gera,
Commercial
Director,
Mattel
Toys
said,
“Considering
the
evergreen
appeal
of
superheroes,
Mattel
is
truly
delighted
to
launch
the
range
of
Green
Lantern
toys.
This
latest
launch
of
the
classic
Justice
League
superhero
delivers
a
new
benchmark
in
bringing
the
world
of
fantasy
and
role-play
alive
for
kids
across
the
world
and
in
India.
I
am
sure
these
fabulous
fun-filled
toys
will
be
a
great
hit
with
our
little
customers".
The
Green
Lantern
range
from
Mattel
Toys
is
available
across
all
leading
shopping
malls,
toys
and
departmental
stores
across
the
country.
The
game
by
e-Xpress-Green
Lantern:
Rise
of
the
Manhunters
is
inspired
by
the
feature
film,
which
brings
the
enduringly
popular
DC
hero
to
the
big
screen.
Playing
as
gifted
pilot
Hal
Jordan
--
the
first
human
Green
Lantern
--
gamers
create
an
arsenal
of
ring
constructs
and
take
flight
in
outer
space
and
beyond
to
restore
intergalactic
order.
Use
the
Power
Ring
to
build
an
array
of
weapons
from
green
energy
to
defeat
the
Manhunters
--
an
evil
android
race
bent
on
destroying
the
Green
Lantern
Corps.
“This
is
a
great
marketing
initiative
and
we
glad
we
could
participate
in
the
same.
We
are
hoping
that
this
new
game
will
become
quite
a
rage
in
superhero
fans"
says
Anand
Khemani,
Director,
e-xpress
Interactive
Software
Pvt.
Ltd.
This
tie
up
marks
the
introduction
of
Green
Lantern"s"
collection
of
merchandise
by
Bioworld
Merchandising
comprising
of
superhero
graphic
tees
which
is
the
current
trend
amongst
college
crowd.
This
exclusive
range
is
now
available
at
modern
retail
outlets
including
Lifestyle,
Boy
London
&
Aura
(Mumbai),
Total
Mall
(Bangalore),
Standard
Max
(Delhi),
Akyas
(Pune)
and
Myntra.com
among
other
retail
chains
as
well.
“With
the
largest
partnership
in
the
country
with
Brand
owners,
we
partnered
with
Warner
Bros
to
launch
the
specific
range
of
Green
Lantern
movie
merchandise.
We
have
a
long
standing
partnership
with
WB
for
all
their
other
superhero
franchisee"s
which
led
to
a
natural
progression
to
tie-up
for
the
movie
as
well.
The
exclusive
range
of
merchandise
will
not
only
create
a
buzz
before
the
release
of
the
movie
with
the
demand
of
the
youth
heating
up
for
superhero
tee"s
but
would
also
keep
it
high
post
the
movie,"
said
Panjak
Sikka,
Manager
(Licensing),
Bioworld
Merchandising.
This
360
degree
approach
will
undoubtedly
create
hype
for
Green
Lantern
in
India.