Adele's latest single 'Hello' beat Taylor Swift's 'Bad Blood' by gaining the largest views in 24 hours on VEVO since it was first uploaded. Adele's 'Hello' received 27.7 Million and beat 'Bad Blood' which got 20.1 Million views.
'Hello', Adele's first since 2011 was much awaited after the English singer released a 30 seconds teaser clip of the song during X Factors UK and wrote and open letter to her fans.
Read here to know more about Adele's new album 25..
The album '25' is due for release on 20 November, 2015 and is named after Adele's age when she was working on it. Her previous albums, too, are named 19 and 21 respectively. Adele promised her fans that her new album is a make-up album.
The song is visually very different from that of Taylor's 'Bad Blood' which is filled with actions and many other known faces besides the singer herself. The song has featured Selena Gomez,Gigi Hadid, and many Victoria's Secret models.
'Hello' is rather a very simple video and includes just Adele and Tristan Wilds who is known for appearing on 'The Wire'. It is shot in a monochrome mode in Montreal. The scenes just focus on Adele and details of her expressions.
Xavier Dolan, a French- Canadian film-maker, filmed the video. He told Entertainment Weekly, "We chatted about our lives and our loves and our romances, It was so much about who we were. We had so much in common. Basically, all of her songs are revolving around the theme of unrequited love and so are my movies."
The highest views on VEVO in 24 hours record was previously held by Nicki Minaj's 'Anaconda' which gained 19.6 Million views. Before 'Anaconda', Miley Cyrus', 'Wrecking Ball' was on the top with 19.3 Million views in September of 2013.
Adele has successfully brought Taylor down within 3 days since the release of her new song. It wouldn't be hard for 'Hello' to rise all the way to the top in all the categories very soon. Also, the fans are curious as to what a storm '25' would create once it's released in November.