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Dolce & Gabbana's Controversial Ads

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Italian label Dolce and Gabbana is making headlines for a couple of days due to the designers' controversial comments. Fashion designers Domenico Dolce and Stefano Gabbana behind the famous label, D & G have been getting hatred from fans and celebrities in the industry who are also customers due to their comments on IVF and surrogacy.

In the 12 March 2015 issue of Italian magazine Panorama, Dolce & Gabbana stated: "I'm sceptical of chemical offsprings and rented wombs, chosen from a catalogue(...) Life has a natural course (...) There are things that should not be changed, and one of these is the family."

Apart from their comments, D & G have also sparked many controversies due to their extremely sexual and sometimes disturbing advertisements which push the bar too much to accept.

An advert created by the brand in 2007 has regained public attention now for all the wrong reasons. The image which some have suggested portrays "gang rape", was reportedly banned from Italian and Spanish publications eight years ago.

It's creating a storm on Twitter now after publicist Kelly Cutrone posted the ad to her Twitter account on Sunday.

Here are some of the controversial ads of Dolce and Gabbana which were banned.


A campaign for Dolce & Gabana featuring models with knives and wounds has been criticised by the advertising watchdog for being irresponsible and glamourising violence. The two press ads, which ran in magazine supplements from the Times and Daily Telegraph, resulted in 166 complaints to the Advertising Standards Authority. The first ad showed two men aggressively brandishing knives towards a third person, with a fourth man lying on the ground with a wound to his head.


The second ad featured two men supporting a woman with a wound in her chest, who was also holding a knife.

D&G explained that the ads were meant to invoke the "Napoleonic period", taking inspiration from the paintings of Delacroix and David.

Gang Rape Ad

Following complaints from consumers' groups in February 2007, Dolce & Gabbana pulled an advertisement in Spain that showed a man holding a woman to the ground by her wrists while a group of men look on. The image gave a scenario of what looks like gang rape. Spainish and Italian publications banned this controversial ad.


This 2007/2008 campaign by the label portrays women dominating men in situations reminiscent of BDSM (Bondage Domination/Sadomasochism).

Too Much Sexuality

Always pushing the limits, Dolce & Gabbana often give sexual adverts which shows violence and abuse.

Controversy to Sell

Many people especially haters ask if D & G does these controversial ads to brand and get attention.

Targeting Women

Most of the controversial ads are those which target women, show abuse, rape and gang bang.

Images courtesy of Twitter

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