Kardashians To Pay $ 180 Million, Thanks To Social Media!
News
oi-Nirmalraj
By Nirmalraj S
How
does
one
grab
all
the
attention
one
can
get,
every
time,
all
the
time!
Ask
the
Kardashian
sisters,
they
are
the
pretty
sisters
who
have
a
fan
base
of
more
than
one
hundred
Million,
collectively.
They
tweet
pretty
much
everything,
from
mundane
ridiculous
one
liners
to
some
deep
stuff!
They
are
quite
good
at
it,
they
are
the
most
famous
celebrities
on
social
media.
The
social
media
which
helped
them
gain
popularity,
is
now
the
reason
that
the
Kardashian
sisters
are
being
sued
for
$
180
Million!
It
all
started
back
in
2012
when
the
three
sisters
Kourtney,
Kim
and
Khloe
decided
to
have
their
own
beauty
line
and
at
the
beginning
of
it
all,
Boldface
took
up
this
project
and
named
it
'Khroma
Beauty'.
About
a
year
or
so,
the
product
name
was
in
the
news
for
a
lot
of
reasons
and
the
sisters
rebranded
their
makeup
line
to
'Kardashian
Beauty',
meanwhile
Boldface
was
going
belly
up
and
Hillair
Capital
Management
was
their
knight
in
shining
Armour.
Hillair
bankrolled
$
10
Million
and
bought
Boldface
and
thus
acquired
'Kardashian
Beauty'
make
up
line.
Fast
forward
four
years,
now
Hillair
Capital
Management
is
suing
the
Kardashian
sisters
for
a
whopping
$
180
million!
Guess
what
is
the
reason
behind
this,
the
Kardashian
sisters
failed
to
promote
their
own
products
on
social
media
causing
the
product
line
to
tremble
down
in
the
beauty
market!
The
lawsuit
said
that
Hillair
is
suing
the
celebrity
sisters
a
sum
of
$
10
Million,
their
original
investment
amount
and
the
loss
of
profits
the
company
would
have
made,
if
the
sisters
promoted
their
products
like
they
agreed
upon.
The
company
is
suing
them
in
different
clauses
namely:
Breach
of
contract,
fraud
and
deceit,
breach
of
covenant
of
good
faith
and
fair
dealing,
breach
of
fiduciary
duty,
promissory
estoppel
and
negligent
misrepresentation
by
the
sisters.