Paris Hilton To Institute Her Own Brand Of Luxury Hotel Chain

Paris Hilton is all set to follow the footsteps of her hotelier grandfather, Conrad Hilton, and will launch her own brand of luxury hotel chain.

According to the report, she will start with three initial launches in New York, Dubai and Las-Vegas, known to be her three favourite destinations. She has plans to expand it to other parts of the world. However, the launch date is yet to be finalized.

It will be Hilton's second time venture into the arena of real estate. She already have worked with Century Properties in the Philippines, designing their two luxury Beach clubs, branded as Azure Urban Resort Residences.

On this development, CEO of Century Properties and project head of Azure, John Victor Antonio said of Hilton,

"Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property."

"With her exposure to the best beaches around the world, coupled with her fun and sensible fashion sense, we believe that we've made the right choice in partnering with someone who appreciates urban resort style living and who can lend a world-class touch to Azure."

With this launch, Hilton is sure to add more feathers into her already successful business profile.