Recently a new reality show was announced starring Priyanka Chopra, Usher and Julianne Hough called The Activist. It will reportedly be focusing on important causes around the world and help build awareness. However, the show has now garnered a lot of backlash and criticism online for paying celebrities when it could be donated to causes.
CBS executive Jack Sussman called the show groundbreaking and said, "Combining philanthropy and entertainment, The Activist is a ground-breaking series poised to inspire viewers. We're thrilled to have Usher, Priyanka, and Julianne as part of the series, guiding our CBS audience through the journeys of passionate changemakers from around the world."
The makers have described the show as a 'a competition series that features six inspiring activists teamed with three high-profile public figures working together to bring meaningful change to one of three vitally important world causes: health, education, and environment'.
Actor Jameela Jamil took to Twitter and said, "Couldn't they just give the money it's going to take to pay this UNBELIEVABLY expensive talent and make this show, directly to activist causes? Rather than turning activism into a game and then giving a fraction of the much needed money away in a 'prize...?' People are dying."
Soon after, Activist Cameron Kasky reacted to the show's announcement and added, "Dumb sh*t like this reminds us how useless the word 'activist' has become. There's people putting their lives on the line to demand change from the abusive ruling class and then there's lazy white losers like me who just complain on the internet all day. All 'activists'." Notably, Cameron in 2018 had helped organise the March for Our Lives nationwide student protest.
A Twitter user commented, "Some days I wonder if we are living on the worst timeline. And almost daily, my wonders are confirmed." Another added, "haven't seen the tl this united in hating something since Gal Gadot sang Imagine way back in the first month of March 2020."
Take a look at some more reactions,
Usher: “Your TikTok dance about insulin rationing was inspiring, but 90 views is pathetic. For that reason, I'm out." https://t.co/r9hfBzKiXQ— Public Citizen (@Public_Citizen) September 9, 2021
I’m gonna activate the block button if I see any of y’all watching this mess 😂 https://t.co/2FCcPI2srv— Jamaal Bowman (@JamaalBowmanNY) September 9, 2021
Couldn’t they just give the money it’s going to take to pay this UNBELIEVABLY expensive talent and make this show, directly to activist causes? Rather than turning activism into a game and then giving a fraction of the much needed money away in a “prize…?” People are dying. https://t.co/GLCUZcGgfb— Jameela Jamil 🌈 (@jameelajamil) September 10, 2021
Call me crazy but if I had vast wealth and supposedly cared about causing societal good, I would simply use that vast wealth to fund the implementation of societal good rather than doing this nonsense cosplaying https://t.co/ZkpSbyioYa— Nick Stellini (@StelliniTweets) September 9, 2021
What stage of late capitalism is this? https://t.co/MkTtbcdAWl— Max Berger (@maxberger) September 9, 2021
people: tax the rich— Tess Gattuso (@tessplease) September 9, 2021
the rich: we have a better idea
the rich: https://t.co/sR1daA3lp3
this show should only be about Usher apologizing to T-Pain https://t.co/x1XtBbNxC8— BenDavid Grabinski+ (@bdgrabinski) September 9, 2021
"Combining philanthropy and entertainment, The Activist is a ground-breaking series poised to inspire viewers" is a sentence my mind reels trying to understand.https://t.co/maDbUs2Ftq— Anand Giridharadas @ The.Ink (@AnandWrites) September 9, 2021
fun guessing game: is this the premise of a bad black mirror episode or is it a show starring usher and priyanka chopra pic.twitter.com/r0iGUB4fl9— Tejal Rao (@tejalrao) September 9, 2021
On the work front, Priyanka Chopra will be seen in The Matrix Resurrections, Text For You, Jee Le Zara and Amazon Original series Citadel.