AR
Rahman’s
directorial
debut
Le
Musk
will
have
its
world
premiere
at
the
2022
Cannes
Film
Market’s
Cannes
XR
program.
According
to
Variety's
report,
the
36-minute
film
of
the
Oscar,
BAFTA
and
Grammy-winning
composer
is
said
to
be
a
cinematic
sensory
experience
incorporating
virtual
reality,
with
motion,
music
and
scent
integrated
into
the
narrative.
Rahman
told
Variety,
“Le
Musk
has
been
several
years
in
the
making
with
collaborators
worldwide;
we’ve
aimed
to
create
an
unprecedented,
subtle
sensory
cinematic
surrealism.
Creating
a
feature-length
cinema
VR
experience
that
pushes
boundaries
of
storytelling
and
incorporates
multiple
senses
was
a
guiding
force
for
me.
Aroma
and
music
together
bring
warm
memories
subjectively
for
the
audience.”
The
film
stars
Nora
Arnezeder
and
Guy
Burnet
in
lead
roles,
alongside
Munirih
Grace
and
Mariam
Zohrabyan.
Arnezeder
opened
up
about
working
on
the
project
and
said,
“Working
on
the
VR
experience
Le
Musk
under
director
A.R.
Rahman
has
been
a
beautiful
journey
where
we
found
new
artistic
expression.
Through
Le
Musk,
we’ve
unlocked
a
new,
expansive
frontier
in
storytelling
where
we
hope
to
inspire
and
inquire
through
the
senses.
This
film
is
an
experience
unlike
any
other.”
Le
Musk
follows
heiress
and
musician
Juliet
Merdinian,
who,
after
being
orphaned,
seeks
out
the
men
who
changed
her
destiny
with
the
memory
of
their
scent.
Rahman
is
said
to
have
developed
the
story
from
an
original
idea
by
his
wife
Saira,
besides
composing
the
score
and
directing
from
a
screenplay
by
Gurachi
Phoenix.
The
film,
which
was
shot
in
Rome,
has
been
produced
by
Rahman’s
ARR
Studios
along
with
Ideal
Entertainment,
Thenandal
Studio
and
Palani
Andavar
Holdings.