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Bangalore (UNI): Zee Telefilms Limited Director Punit Goenka today announced the launch of 'Zee Kannada'. A 24-hour 'Zee-Kannada', the second South Indian television pay-channel launched after success of Zee-Telugu, would be start beaming programmes from 0500 hrs tomorrow. Announcing this at a press conference here, he said that the new channel was presented to the people of Karnataka after studying their needs and choice after a detailed survey.
'Zee-Kannada' is the 27th Channel from the Zee group. He said the 'Zee-Kannada' was a tribute to the spirit of Kannadigas and promised that by providing best service and quality programs would strive to become number One Kannada channel within one year. He said that his company has taken the southern market very seriously and was committed to serve the customers to the best of their requirements. He said that it is proposed to launch soon the 'Zee-Malayalam' and 'Zee Tamil' channels.
Zee-Kannada Business Head Ajay Kumar, speaking on the occasion, said that Zee group's unique combination of business and growth opportunities both in India and globally, give it a niche position in the global media space. From Zee TV to Zee Kannada, the company was able to bring together the most valuable media brands, which will support the commitment to deliver consistent growth.
Describing the entertainment industry in Karnataka was in upswing, he said that the Zee Telefilms wants to make best use of the situation. The estimated advertisement revenue from the Kannada Channel was around Rs 180 Crores and expressed confidence that it would enhance further and Zee Kannada will also have its substantial share. He said the channel would be available in the regions of Old Mysore, Mumbai-Karnataka, Hyderabad-Karnataka and the coastal region ensuring better linkage of culture and heritage of all these areas.
He said the programs included serials cast with popular faces, telefilms, non-fiction game shows, talk shows and also news and current affairs besides other programs focused to have the attention of all age groups of men and women and children. He said that the launch was delayed due to sudden demise of Kannada Matinee Idol Dr Rajkumar last month and expressed confidence that the new channel would capture the needs, moods, sentiments and aspirations of Kannada speaking people across the country and also abroad.