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Gangaraj elated with Shivaji rights

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Thursday, February 08, 2007
The news that H.D.Gangaraj, former president of the Karnataka Film Chamber of Commerce, has now emerged victorious in the competition to obtain the distribution rights of the hugely expected Rajnikanth starrer Shivaji. Gangaraj has expressed his happiness for the help extended by Superstar Rajnikanth for his help to clinch the deal. Concerning the Andhra rights of the film, the news is that Telugu film producer and distributor Bellamkonda Suresh who became popular, albeit in a negative way, after Telugu actor Balakrishna had shot him and another astrologer in his house has acquired the Telugu dubbing version of the film for the state of Andhra Pradesh for a whopping Rs.14 crore rupees. But why distributors fight with each other to get the distribution rights of Rajnikanth's films is itself an interesting story?

The fact that Rajnikanth enjoys a huge box office appeal and his films have always performed better output is one primary reason for the way distributors literally wage a war with each other to obtain the distribution rights of Rajinikanth films.The other reason is the trust which Rajnikanth enjoys. When Rajnikanth got to know that his own film Baba did not do well and the distributors were losing money from his film, he immediately called all of them and made good all their losses.

Shivaji is produced by AVM Productions but the distributors still believe that Rajnikanth will definitely intervene in the event of any loss. But as a film distributor puts it, the chances of Shivaji ending up as a failure is just one to two percent. That is because Rajni enjoys a international image and his films will be seen by all sections of audience cutting across barriers of caste, religion, language and economic status.

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