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Ashwini Ramprasad, who earlier produced Prem's hit film, Jogi, produces PEBM, which has two heroines, Namratha and Rohini. R.P. Patnaik helms the music for the film.
The movie alsoboasts of a sizzling item number featuring Bollywood actress Mallika Sherawat. The other major highlights of the film are guest appearances by Chief Minister Kumaraswamy and rebel star Ambareesh.
2007 was an important year for director Prem, as he got married to actress Rakshita earlier this year and his much-anticipated PEBM hit theatres today.