Of
late,
producers
are
realizing
that
the
layman's
transport
media
are
also
the
best
forms
as
publicity
media.
It
is
interesting
to
see
filmmakers
are
realize
that
though
they
are
using
Internet,
social
networking
sites
and
sites
like
Youtube
to
reach
out
to
the
masses,
only
a
small
section
of
the
public,
especially
youngsters,
have
access
to
these
technologies.
With
India
still
being
a
developing
nation
with
a
large
section
of
the
people
living
below
the
poverty
line,
the
producers
in
Sandalwood
have
come
up
with
a
new
strategy.
It
was
Vamshi
which
started
this
trend
of
publicizing
films
on
the
road.
The
posters
of
Vamshi
were
plastered
across
several
buses
and
the
film
went
on
to
become
a
hit.
Navagraha
followed
the
trend
and
used
buses
to
advertise
their
films,
and
now,
Shivamani
is
following
the
same
trend
but
with
a
small
difference.
They
are
using
the
middle-class
people's
best
form
of
transport,
autorickshaws.
So
recently,
25
specially
designed
autos
with
posters
of
Shivamani
were
flagged
off
to
roam
around
the
city.
The
producers
are
hoping
that
this
will
help
the
film
to
reach
out
to
more
people.
The
film
has
Sri
Murali
and
beautiful
Sharmila
Mandre
in
the
lead.
The
film
is
ready
for
release
and
the
audio
launch
was
held
on
November
14th.