Of late, producers are realizing that the layman's transport media are also the best forms as publicity media. It is interesting to see filmmakers are realize that though they are using Internet, social networking sites and sites like Youtube to reach out to the masses, only a small section of the public, especially youngsters, have access to these technologies.
With India still being a developing nation with a large section of the people living below the poverty line, the producers in Sandalwood have come up with a new strategy. It was Vamshi which started this trend of publicizing films on the road. The posters of Vamshi were plastered across several buses and the film went on to become a hit. Navagraha followed the trend and used buses to advertise their films, and now, Shivamani is following the same trend but with a small difference. They are using the middle-class people's best form of transport, autorickshaws.
So recently, 25 specially designed autos with posters of Shivamani were flagged off to roam around the city. The producers are hoping that this will help the film to reach out to more people. The film has Sri Murali and beautiful Sharmila Mandre in the lead. The film is ready for release and the audio launch was held on November 14th.