On
Friday,
KFCC
president
Dr.
Jayamala
conducted
a
media
briefing
regarding
the
celebrations
of
'Amrutha
Mahotsava'
to
celebrate
the
completion
of
75
years
of
Kannada
cinema.
Parvathamma
Rajkumar,
Dr.
B.
Saroja
Devi,
Dr.
Srinath,
V.L.
Rajesh,
head
of
marketing,
ITC
Foods
and
K.
Vijaya
Kumar,
CEO,
Udaya
TV,
were
present
during
the
meet.
A
fifteen-day
holiday
for
Sandalwood
was
announced
to
enable
every
one
to
participate
in
the
festivities
to
be
conducted
on
March
1,
2
and
3.
Dr.
Jayamala
explained
about
the
festivities
to
be
conducted
during
the
3-day
festival.
The
first
day
will
see
many
cultural
programmes
performed
by
the
Sandalwood
celebrities;
the
second
day
will
see
the
release
of
75
books
on
prominent
Kannada
film
personalities.
Also,
108
prominent
people
from
the
film
industry
will
be
honoured
for
their
contributions
to
Kannada
cinema.
Seminars
on
various
topics
concerning
cinema
will
be
conducted.
The
third
day
will
feature
cultural
programmes
artists
prominent
in
art
forms
other
than
cinema.
The
inauguration
ceremony,
lasting
one
hour,
will
be
held
at
6
p.m.
on
March
1st.