After
advertising
on
buses
and
autos,
Sandalwood
film
makers
are
turning
to
more
traditional
forms
of
marketing.
They
have
gone
back
to
roadside
posters,
banners,
and
huge
bill
boards
(also
called
hoardings).
One
such
huge
poster
is
getting
a
lot
of
attraction
these
days.
This
poster
of
Seena
in
the
heart
of
Bangalore
is
110
x
60
feet
in
vinyl
shhet.
The
cost
of
this
hoarding
is
estimated
at
Rs.
5
lakhs;
several
posters
measuring
60
x
40
feet
are
coming
up
in
various
places
in
Bangalore.
Seena,
directed
by
Basavaraja
Bellary,
has
completed
its
shooting
and
is
ready
to
hit
screens
on
April
10th.
Tarun,
Priyanka
Chandra
and
Antara
Reddy
are
donning
the
lead
roles.
Seena
is
produced
by
Murali
and
Kuppuraj,
who
are
planning
to
donate
a
part
of
the
film"s
profits
to
an
orphanage.