Amidst his ongoing fight against Dr. Bharathi Vishnuvardhan, producer Dwarakish held the muhurtha of the movie, which is to be titled Vishnuvardhana, on Thursday evening. The movie launch was a grand gala function and was organized at Abbainaidu Studios in Bangalore. Several big shots of Sandalwood had attended it. The Main highlight was Kicha Sudeep who was dressed like a Maharaja Vishnuvardhana. However, the movie has been tentatively titled Production No. 47.
After the muhurtha, the film crew shot the scene of King Vishnuvardhana sitting on the thrown. A huge set was raised for the shooting of the sequence. And Thousand of Sudeep fans had gathered at the occasion. Amidst their whistles, the first scene of the film was shot at the Abbainaidu Studios. Even though the title controversy had made a big news on TV channels on Wednesday evening, everything seemed calm and quiet on Thursday evening.
However, Dwarakish seemed quite tired after too many interview to different Kannada TV channels. Sudeep"s arrival on the film set had made him a little relieved. Addressing the media he said, “I've said whatever I wanted to say. The title was suggested by Sudeep and I don"t have any bad intention to defame my friend and late Dr. Vishnuvardhan"s image by using his name for my film."
After the muhurtha of the film, Sudeep addressed the media and said, "I had gone to Shimoga on Wednesday and I was busy in some important meeting. I didn't have time even to receive a phone call. But later in the evening, I got message from Yogi and switched on the TV and saw the issue going. Suddenly, I called all the TV news channels and told them that I am not in Bangalore. I requested them not to make it a big issue until I come back and clear the air."
Talking about the the title of the movie Sudeep said, "The title of a film has more important. Despite having good story and stars, many Kannada movies suffer loss at the Box Office. That is because of not having a right and attractive title. Dwarakish sir had asked me to suggest him an opt title for the film. And it is me who suggested the title Vishnuvardhana. But I didn't know that it would create a such big controversy."
Finally, Sudeep requested, “Lets not make it a big issue. I know Bharathi amma from long time and Within a couple of days I will sit with both Bharathi amma and Dwarakish. I would request both of them to keep their differences aside and think about the better way to sort out the issue. I don"t want to hurt her. We would use Vishnu's name if she agrees for it. Otherwise, we will find some other alternative title for the film."