We
are
not
sure
what
is
working
in
favour
of
Paramathma.
It
is
up
to
you
to
decide
it
whether
it
is
the
star
power
of
Puneet
Rajkumar
and
Yogaraj
Bhat
or
the
marketing
strategy
of
the
makers
of
forthcoming
Kannada
movie.
Well,
hold
your
breath
-
the
film,
which
is
releasing
this
Friday,
has
garnered
a
whopping
price
even
before
the
release.
The
bankable
names
of
Sandalwood,
Yogaraj
Bhat
and
Puneet
Rajkumar's
first
combo
movie
Paramathma
has
collected
Rs
27
crores
through
music,
distribution
and
satellite
rights.
It
has
erased
the
record
set
by
Shivraj
Kumar's
Jogayya,
which
raked
in
Rs
16
crores
due
to
Prem's
marketing
strategy.
The
audio
rights
of
the
forthcoming
Kannada
movie
were
sold
to
Ashwini
Media
Networks
for
Rs
77
lakhs.
Though,
the
official
figures
of
the
distribution
rights
and
satellite
rights
are
not
available,
the
industry
insiders
claim
that
the
TV
rights
have
been
sold
for
Rs
4
crores.
And
the
theatrical
rights
have
been
divided
into
seven
parts
(Mysore,
Hubli,
Bellary,
Shimoga,
Mangalore,
Hyderabad
Karnataka
and
rest
other
places)
and
have
been
sold
accordingly
with
different
price
tags,
which
sum
up
around
Rs
22
to
23
crores.
The
movie
also
features
Aindrita
Ray,
Deepa
Sannidhi,
and
Ramya
Barna.