Rs
750
Crore
Advertisement
Market
Prashanth
said,
"In
the
Rs
750-crore
television
advertisement
market,
expecting
one-tenth
of
it
to
accrue
to
just
two
programmes
is
impossible."
Flagship
Shows
Did
Not
Make
Profit
"Even
if
the
flagship
show
does
not
make
profits,
the
noise
they
create
help
channels
and
several
other
programmes
garner
additional
viewership," he
added
How
Much
Did
Both
The
Shows
Lost
Prashanth
also
said
that
Kannada
Bigg
Boss
and
Kannadada
Kotyadhipati
has
estimated
to
have
lost
between
Rs
5
and
Rs
10
crore
each
season.
They
Took
Channels
To
New
Heights
"But
they
managed
to
propel
the
channels
to
new
heights
and
a
long
standing
status
quo
in
the
Kannada
entertainment
market
was
shaken,"
he
adds.
Lok
Sabha
Polls,
The
Main
Reason
Suvarna
TV
chief
Anup
Chandrashekar
has
said
that
this
year,
audience
will
be
glued
more
to
news
channels
than
entertainment
channels
as
Lok
Sabha
polls
are
ahead.
Kotyadhipati
Was
A
Big
Hit
He
said,
"Kannadada
Kotyadhipati
was
a
huge
hit
among
all
sections
and
was
the
most
popular
show
ever."
Hindi
KBC
In
October
"The
Hindi
KBC
is
scheduled
from
October.
We
cannot
clash
the
Kannada
version
with
that
too.
This
gives
us
a
very
small
window
for
an
entire
season,"
says
Anup,
who
thinks
there
is
no
point
in
bringing
in
a
new
series
at
this
time.
It
Is
Unclear
About
Bigg
Boss
Kannada
However,
ETV
Kannada
officials
refused
to
comment
about
season
two
of
Bigg
Boss
Kannada.