Hat-trick
hero
Shivaraj
Kumar
has
a
reason
to
smile
again.
His
super
hit
movie
Bhajarangi
created
a
record
sales
with
the
DVD
release.
By
the
end
of
last
week
the
DVD
sales
of
the
movie
managed
to
cross
the
40,000
mark.
This
is
the
biggest
sales
seen
for
any
Kannada
movie
DVD
this
year.
The
movie
was
a
blockbuster
hit
and
ran
for
over
100
days
in
the
theatre.
The
movie
also
got
critical
acclaim
and
the
actor
won
the
Filmfare
Best
Actor
award
for
the
movie
in
2014.
What
makes
the
sale
phenomenal
is
the
fact
that
even
audio
CD
sales
do
not
reach
the
40,000
mark
these
days.
With
the
advent
of
digitalization,
the
fans
now
prefer
to
download
the
songs
rather
than
buy
the
CDs.
The
revenue
in
Kannada
film
industry
is
highly
dependent
on
Box
Office
sale.
But
the
industry
is
now
trying
to
create
a
market
for
itself
beyond
the
box
office
with
DVDs
and
other
merchandises.
Such
huge
sale
of
Bhajarangi's
DVD
is
an
encouraging
sign
for
the
Kannada
film
industry.
The
actor
has
teamed
up
again
with
A.
Harsha,
the
director
of
Bhajarangi
for
the
movie
Vajrakaya.
The
movie
has
recently
made
it
to
the
headlines
when
Tamil
actor
Dhanush
was
roped
in
for
sing
one
song
featuring
Shivaraj
Kumar.