Hat-trick hero Shivaraj Kumar has a reason to smile again. His super hit movie Bhajarangi created a record sales with the DVD release. By the end of last week the DVD sales of the movie managed to cross the 40,000 mark. This is the biggest sales seen for any Kannada movie DVD this year.
The movie was a blockbuster hit and ran for over 100 days in the theatre. The movie also got critical acclaim and the actor won the Filmfare Best Actor award for the movie in 2014. What makes the sale phenomenal is the fact that even audio CD sales do not reach the 40,000 mark these days. With the advent of digitalization, the fans now prefer to download the songs rather than buy the CDs.
The revenue in Kannada film industry is highly dependent on Box Office sale. But the industry is now trying to create a market for itself beyond the box office with DVDs and other merchandises. Such huge sale of Bhajarangi's DVD is an encouraging sign for the Kannada film industry.
The actor has teamed up again with A. Harsha, the director of Bhajarangi for the movie Vajrakaya. The movie has recently made it to the headlines when Tamil actor Dhanush was roped in for sing one song featuring Shivaraj Kumar.