One
of
the
key
ingredients
of
a
superhit
movie
is
brand
promotion.
Promotion
of
a
movie
generates
hype,
which
results
in
increased
expectations
from
the
fans
of
the
movie
stars,
and
the
cine
goers.
Even
Kannada
movies
are
now
not
far
behind
from
the
other
film
industries
in
promoting
a
movie.
Sometimes,
big
corporate
brands
join
hands
to
promote
the
movie
and
in
turn
generate
business
for
them.
For
the
first
time
in
the
Kannada
film
industry,
a
cellular
operator
has
joined
hands
with
a
movie
to
promote
their
brand
and
the
movie
together.
Tata
Docomo
recently
joined
hands
with
Puneeth
Rajkumar's
next
movie
Power***
at
a
function
on
Dr
Rajkumar
Road
in
Bangalore.
With
this
venture,
Tata
Docomo
will
put
up
50,000
new
posters
with
the
tag
line
"Get
Power
on
your
side".
Puneeth
Rajkumar
was
very
pleased
with
the
tie
up.
He
said
that
such
kind
of
understanding
helps
both
the
sides
in
promoting
themselves.
Among
the
dignitaries
present
at
the
function
were
producer
Kolla
Praveen,
Lahari
Audio
Velu,
director
K
Madesh
and
Docomo
offical
Rohit
Tandon.
According
to
Rohit
Tandon,
Karnataka
is
a
big
market
for
Docomo
and
such
joint
ventures
will
help
both
the
parties.
On
the
occasion,
trailers
of
Power***
was
screened.