Just when we thought that demonetisation had only affected the releases of other film industries, this week release John Jani Janardhan has been postponed to a further date because of the same reason.
This Kannada film has been postponed as the producers think that the audiences may not show interest on films in this situation. Whereas the other language films were postponed as producers could not settle the dues.
A theater owner revealed that the collections have been very low and it is going to be even worse over the weekend. He goes on to say that postponing the film was a good decision as the audiences are in mood to spend on films.
This will be the second consecutive week without any notable release. Last week's release, Kahi was released in just a couple of single screens and multiplexes. So we can easily consider it as a dry week for the exhibitors.
The new release date for John Jani Janardhan has not been confirmed yet. Looking at the lineup of releases this month, film may release only in December. This means that the makers have to rework on their promotional strategies and invest on the film again.
Also the trade pundits expect a shuffle in release dates in the coming weeks if the situation does not improve. However, the makers of Nataraja Service and Badmaash have reconfirmed that they will hit the screens next week.
With no releases in Kannada and no big releases in other languages, films like Rama Rama Re and Kahi might get a good number of shows in multiplexes. The films are also releasing in a couple of single screens this Friday.