We had two notable Kannada releases in the form of Jigarthanda and Lakshmana last Friday (June 24). Jigarthanda is backed by Abhinaya Chakravarthy and Lakshmana is directed by R Chandru.
Jigarthanda was released by Jack Manjunath of Mysore Talkies wherein Lakshmana was distributed by B H Baasha of Bahar Enterprises. Both had good releases in terms of theaters (considering the star cast), but Jigarthanda had a slightly better number of theaters.
Jigarthanda received good responses from both audience and critics wherein Lakshmana was a decent movie as the per critics and audiences. Jigarthanda did fairly better than Lakshmana at the box office in the opening weekend.
Talking about promotions, one can easily say Jigarthanda is one of the well-promoted movie in the recent past. Apparently SRV Productions have spent close to a crore, for promotions, which is a very big amount considering the budget of the movie. Along with this promotional blitz, backing of Kichcha Sudeep fans has helped movie a lot in terms of promotion and opening.
The makers of Lakshmana promoted the movie well, the aggressiveness and spark that Jigarthanda team had, was missing from the team. Even though the songs were good, it did not reach audience like team would have wanted it to be. Complaint from one section of audience is, Crazy Star V Ravichandran was not used much in promotional materials (like posters, banners, vinyls etc).
Jigarthanda was off to a good start and team is hoping that the collections would be equally good in the weekdays. On the other hand, Lakshmana got a decent start and was liked by mass audiences for its action sequences. Team is hoping that family audience will embrace the movie as well, as it is being promoted as a family entertainer.