AMMA's
High-Tech
Digital
ID
Card:
The
Association
of
Malayalam
Movie
Artists
(AMMA)
has
introduced
an
advanced
digital
ID
card
for
its
members.
During
the
inauguration,
Amma
President
Mohanlal
presented
the
new
ID
card
to
actor
Mammootty.
This
innovative
card
utilises
technology
that
enables
the
integration
of
various
services,
such
as
insurance
and
banking,
into
a
single
platform.
Edavela
Babu
is
the
mastermind
behind
this
metal
card
concept,
drawing
inspiration
from
a
card
he
obtained
while
travelling
abroad.
Edavela
Babu
emphasised
that
'AMMA'
is
adapting
to
the
changing
times,
marking
the
first
instance
in
Kerala
where
an
organisation
provides
its
members
with
an
ID
card
featuring
such
advanced
technology.
In
the
initial
phase,
the
new
ID
card
will
be
issued
to
members
who
have
completed
the
digital
form
of
'AMMA'.
It
will
incorporate
a
QR
code
and
utilise
chip-embedded
technology,
allowing
for
convenient
centralised
updates
of
all
information
through
dedicated
software.
Innovative
Features
And
Sponsorship
Opportunities
For
AMMA's
High-Tech
ID
Card
This
card
will
be
made
accessible
to
all
'AMMA'
members
and
can
be
linked
to
insurance
and
banking
services,
as
explained
by
Edavela
Babu.
Furthermore,
this
versatile
card
can
serve
as
a
lounge
card
at
airports.
When
members
scan
the
card
upon
reaching
'AMMA's
office,
the
association
will
have
a
record
of
their
attendance
without
the
need
for
a
manual
sign-in
process.
By
scanning
the
card,
members
will
have
access
to
all
the
relevant
information
it
contains.
However,
Edavela
Babu
mentioned
that
this
feature
will
take
some
additional
time
to
implement.
Discussions
have
taken
place
with
digital
companies,
including
the
possibility
of
sponsorship
for
the
card.
The
names
of
sponsors
will
be
displayed
on
the
card,
creating
an
additional
income
stream.
This
initiative
surpasses
what
even
local
banks
have
accomplished
thus
far.
The
card's
design
was
the
result
of
six
months
of
experimentation.
Edavela
Babu
expressed
his
satisfaction
with
the
interest
shown
by
Lokanath
Behera
in
this
endeavor.