This
is
not
the
first
time;
multinational
companies
have
sought
out
Malayalam
stars
for
their
star
value.
Now,
software
giant
Microsoft
is
in
the
process
of
signing
up
megastar
Mammootty
as
a
brand
ambassador
for
a
computer
literacy
programme.
Mammootty
is
in
discussions
with
Microsoft
for
the
launch
of
the
statewide
education
project.
He
wants
to
launch
the
project
to
help
make
all
sections
of
the
society
IT-literate.
He
is
also
the
brand
ambassador
of
the
state-sponsored
Akshaya
IT
programme,
South
Indian
Bank
and
Kalyan
Silks.
Earlier,
Coca
Cola,
one
of
the
biggest
global
brands,
wanted
to
associate
with
the
star
and
had
offered
him
Rs
2
crores,
but
Mammootty
rejected
the
offer
because
of
the
protest
from
many
political
and
social
organizations
in
Kerala,
which
are
against
the
Cola
giants.