Remember, this is the first ever film in Malayalam which is going to release such a record number of prints worldwide. Most of the distributors have postponed their other releases to give way to this big venture of the Malayalam industry.
The film, produced by Dilip and directed by Joshi, is made by and for the Association of Malayalam Movie Artistes (AMMA). All the artistes have come together in the film to set up a fund for helping those artistes who are ailing and also to strengthen their pension fund.
Earlier the film was set to release on October 24th, but now they postponed it for a week. The audio right price has already set a record in Malayalam film industry.