Malayalam producers are out in the open and have decided to implement rigorous rules to control the escalating film budgets and thus manage the film production and even the industry as such. The statistical data indicates that the industry has suffered a loss of 150 crores and many films have failed miserably at the box office augmenting the miseries all the more.
The Malayalam film producers have therefore decided to encourage new filmmakers and not cast superstars in the movies. As the fee demanded by the superstars is on the higher side, they have decided to limit the total production cost to 3.5 crores and to complete the shooting within a time span of 45 days. So too the association has limited the negative film roll to a length of 60 thousand feet for a film.
Even when sources claim that the Malayalam film industry is considerably on a level plane when compared to the exorbitant rates charged in Bollywood, it has to be remembered that the industry does have to make some adjustments to strive in the times ahead.