Playhouse,
the
production-distribution
firm
by
superstar
Mammootty
had
released
Malayalam
movies
like
Rithu
by
Shyamaprasad
and
Kaanakanmani
by
Akku
Akbar.
When
Rithu
turned
out
to
be
a
profitable
venture,
Kaanakanmani
did
not
farewell
at
the
box
office.
It
has
to
be
remembered
that
Rithu
features
newcomers
while
Kaankanmani
had
the
backing
of
strong
artistes
like
Jayaram
at
its
helm.
This
has
been
a
clear
sign
that
story
wins
and
not
the
stars.
Mammootty"s
Playhouse
has
now
decided
to
enter
into
the
production
domain
as
well.
Playhouse
is
to
produce
the
Malayalam
movie
Raavu
Maayumpol
by
director
Renjith
with
none
other
than
Mammootty
as
the
hero.
Renjith
and
Mammootty
are
bringing
forth
their
movie
Paleri
Maanikyam
to
the
theatres
very
soon
in
November.