Mammootty
starred
Pazhassi
Raja
has
been
launched
on
Home
Video
by
Moser
Baer
Home
Entertainment
on
May
1.
And
the
surprise
is
that
in
three
days
the
CD-DVD
has
broken
all
records
in
Malayalam
home
video
by
selling
over
two
lakh
units.
According
to
Moser
Baer
Home
Entertainment
CEO,
G
Dhananjayan,
they
have
already
touched
the
sales
of
2,00,000
units
of
VCDs
and
DVDs
of
Pazhassi
Raja
which
is
the
highest
in
the
Home
Videos
of
Malayalam
so
far
for
any
title.
Also
the
retailers
in
Kerala
have
put
up
a
massive
display
of
the
title
thus
creating
huge
excitement
among
the
customers
who
visit
the
outlets
and
all
the
stocks
launched
by
us
has
been
sold
out.
Moser
Baer
Home
Entertainment
seems
to
have
went
for
an
aggressive
marketing
which
has
resulted
in
record
sales