Malayalam
movie
Rathinirvedam,
which
is
produced
by
Menaka
Suresh
Kumar,
has
made
nearly
Rs.
2
crores
profit
in
its
opening
week.
Shwetha
Menon-starrer
film
has
been
made
with
a
budget
of
Rs.
1.55
crores
and
it
has
collected
Rs.
3.15
at
the
Box
Office.
The
producer
is
now
hoping
that
the
film
would
do
even
better
earning
in
its
long
run.
TK
Rajeev
Kumar-directed
film
Rathinirvedam
was
released
in
70
screens
in
Kerala
on
June
16.
The
movie
got
an
extraordinary
opening
and
grossed
Rs
1.15
crore.
Before
the
release,
it
had
earned
Rs
1.50
crore
from
television
rights,
while
its
overseas,
India
domestic
and
DVD/CD
rights
fetched
another
Rs
50
lakhs.
Rathinirvedam
has
received
average
reviews
from
the
film
critics.
But
its
provocative
posters
and
trailers
drove
the
movie
buffs
crazy
towards
the
theatres.
The
movie
had
made
a
profit
of
Rs.
50
lakhs
before
its
release
and
its
run
in
cinema
halls
for
a
week
has
added
Rs.
1.15
crore
to
it.
The
trade
analysts
opine
that
the
film
might
bring
better
prospects
to
its
bosses
in
future.