Malayalam movie Traffic, which was released on 7th January in 2011, is now set to celebrate its 50 days successful run at the Box Office this weekend. Sources claim that it is the first hit movie of Malayalam in 2011. It made tough beginning at collection centres in the first two weeks. According to sources, the movie is still registering 60-80 percent collections every day in 15 centers in metros.
The film Traffic is all about five men appearing as a traffic police constable, a doctor, a film star, a college student and a journalist. They accidentally gets to meet at a traffic island, which change the lives of all. Directed by Rajesh Pillai, the movie features Sreenivasan, Kunchakko Bobban, Rahman, Asif Ali, Vineeth Sreenivasan, Sandhya, Remya Nambishan, Roma and Lena in the leads.
Hwoever, despite having wonderful story, Traffic failed to do well at the collection centres and the reason behind this is lack of publicity, claims the director of the film. In a recent interview with a National daily Rajesh expressed his disappointment over the producers' disinterest in promoting the film. He claimed that Traffic has become a hit only because of word of mouth. If it had proper publicity, it could have been blockbuster movie in Malayalam.