Malayalam
movie
Traffic,
which
was
released
on
7th
January
in
2011,
is
now
set
to
celebrate
its
50
days
successful
run
at
the
Box
Office
this
weekend.
Sources
claim
that
it
is
the
first
hit
movie
of
Malayalam
in
2011.
It
made
tough
beginning
at
collection
centres
in
the
first
two
weeks.
According
to
sources,
the
movie
is
still
registering
60-80
percent
collections
every
day
in
15
centers
in
metros.
The
film
Traffic
is
all
about
five
men
appearing
as
a
traffic
police
constable,
a
doctor,
a
film
star,
a
college
student
and
a
journalist.
They
accidentally
gets
to
meet
at
a
traffic
island,
which
change
the
lives
of
all.
Directed
by
Rajesh
Pillai,
the
movie
features
Sreenivasan,
Kunchakko
Bobban,
Rahman,
Asif
Ali,
Vineeth
Sreenivasan,
Sandhya,
Remya
Nambishan,
Roma
and
Lena
in
the
leads.
Hwoever,
despite
having
wonderful
story,
Traffic
failed
to
do
well
at
the
collection
centres
and
the
reason
behind
this
is
lack
of
publicity,
claims
the
director
of
the
film.
In
a
recent
interview
with
a
National
daily
Rajesh
expressed
his
disappointment
over
the
producers'
disinterest
in
promoting
the
film.
He
claimed
that
Traffic
has
become
a
hit
only
because
of
word
of
mouth.
If
it
had
proper
publicity,
it
could
have
been
blockbuster
movie
in
Malayalam.