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Pictures: Prithviraj's Celluloid team celebrates 101 days
Kamal's production venture Celluloid celebrated its successful run for 101 days at several centres. This success meet was held at Durbar Hall at Kamal's home town Kodungallur. Prithviraj, Ashiq Abu, Rima Kallingal, Bhama, Sathyan Anthikad, Sreejith Ravi, Rachana, Honey Rose, Sithara, Sibi Malayil, Siddique, Pattanam Rasheed, Meera Nandan, M Jayachandran, Evershine Mani, Indrans, Jayan, Jayaram and many other celebrities attended the grand function.
Malayalam film Celluloid is a biopic based on the novel 'Nashta Naayika' by Vinu Abraham and 'Life of JC Daniel', a biography of JC Daniel written by Chelangatt Gopalakrishnan. Filmmaker Kamal has written, directed and produced the movie. Besides getting rave reviews from film critics, the flick has bagged seven Kerala State Film Awards including for Best Film and Best Actor.
Celluloid also takes a peek into the life of PK Rosy, the first heroine in Malayalam. The film is an attempt to identify how and why Daniel and Rosy were disregarded by and isolated from both life and cinema, and thus pay penance to the cruelty meted out to them by the Malayalam film industry. Prithviraj, Mamta Mohandas and Chandini have played the lead roles like Daniel, his wife Janet and Rosie.
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Celluloid - Critical Appreciation
In Celluloid, Kamal diligently recreated an age and filled it with characters, who go on to become iconic figures in the history of Malayalam cinema. The movie opened to a positive reviews from film critics, who could not stop singing praise for Kamal, Prithviraj and other lead actors and M Jayachandran's music.
Celluloid - Review
Reviewer Aswin Kumar of The Times of India rated it 3.5 out of 5 and wrote, "Celluloid, a moving tribute to Malayalam cinema from director Kamal is touching, poetic and immensely powerful."
Celluloid - Review
Talking about lead actors performances, he wrote, "Prithviraj can hold this role close to his heart, so can Mamta. The dialect of Prithviraj may seem a bit jarring at times. But he masks it with an over-powering rendition of a character that transforms from youth to an ageing, frail, defeated soul."
Celluloid
Paresh C Palicha of Rediff.com wrote, "In Celluloid, Kamal shows what 'passion for cinema' really meant before it became a stylish thing to say."
Celluloid - Opening
Besides winning praises, Celluloid, which released in over 50 screens, opened to a fantastic start at the Kerala Box Office. It topped the collection chart in the opening weekend.
Celluloid - Collection
Celluloid had very good run at the Box Office in the first week. Instead of going down, the movie showed considerable growth in its business in the second weekend. The movie, which is made with a medium budget of Rs 3.60 crores, earned a profit of approximately Rs 3 crores in 14 days.
Celluloid Box Office Performance
Celluloid was a slow starter, but earned ravishing reports all over the state. Then came the State Award announcements as a cherry on the cake. The movie registered a fabulous third weekend.
Celluloid Box Office Performance
But its business dropped about 45% in week 4. Celluloid lost out several screens to the big releases like Red Wine and 3 Dots in week 5. The movie collected approximately Rs 4.49 crores at the Box Office in 31 days and declared as a hit.
