Peruchazhi Team Goes For A Variety Movie Promotion
News
oi-Akhila
By Akhila Menon
Peruchazhi,
the
upcoming
political-comedy
flick
starring
Mohanlal
is
making
headlines
with
the
varieties
of
promotional
activities
conducted
by
the
team.
Peruchazhi
is
the
first
movie
in
Mollywood
to
be
promoted
in
the
railway
stations
and
trains.
The
movie's
posters
and
logos
will
be
displayed
on
the
Parasuram
Experss
and
Eranad
Express
from
this
week.
Malayalam
movies
are
actively
promoted
through
social
media
these
days.
Promoting
movies
in
public
places
and
transport
systems
is
also
a
common
practice
in
Malayalam
cinema;
but
movie
promotions
in
railway
stations
is
a
new
experiment
in
the
promotional
strategies.
Peruchazhi
is
directed
by
Arun
Vaidyanathan,
who
earned
huge
critical
acclaims
with
his
debut
movie,
Achchamundu
Achchamundu.
The
movie
is
produced
by
Vijay
Babu
and
Sandra
Thomas
under
the
banner
Friday
Film
House.
The
movie
is
penned
by
Arun
Vaidyanathan
and
Ajayan
Vasudevan.
Arvind
Krishna
handles
the
cinematography
and
Vivek
Harshan
handles
the
editing
for
the
movie.
Arrora
composes
the
music
score.
The
movie
will
feature
Mukesh,
Aju
Varghese,
Delhi
Ganesh,
Shankar
Ramakrishnan,
Vijay
Babu,
Baburaj,
Ramesh
Pisharady,
Aswin
Mathew
and
Sandra
Thomas
in
the
supporting
roles.
Ragini
Nandhawani
plays
the
female
lead
opposite
Mohanlal
in
the
movie.