There was a time in Malayalam cinema, when movie posters were solely looked upon as a notice for a film's release. They were meant to be mere wall posters that would come up at the time of release and maybe after the completion of 50 days or 100 days of theatrical run.
Time has changed and there has been a welcome change in the way Malayalam film posters are being designed. Here we are going to take a look at some of the finest Malayalam film posters released so far.
1. Salt n Pepper
Well, this poster is nearly 5 years old and its makers showed Malayalam film industry how important a film's poster can be. Still it looks fresh, isn't it?? That's where this one wins hand down.
Simple, at the same time being impactful. Premam written in a butterfly's shape in the best possible manner. We all know what role the butterfly had to play in the film.
One of the recent posters with the best colour combinations, altogether giving a magical feel. Rightly, 'Charlie' was a magical tale of a person who loved to fly like a bird.
4. Double Barrel
This poster clearly said what the film would be all about. The guns, the action heroes in western style dresses, the girls and the whole lot of craziness associated.
5. Action Hero Biju
This poster played an important role in the success of the film. This is one such poster that probably stopped the viewers from branding the movie as an action film.
6. Darwinte Parinamam
Any idea about the homely utensils shown in the posters? Well, the makers say that you can see the importance of those items while you see the film. Get ready to know more about that.
Initially, this poster seemed pretty ordinary. But after watching the trailer, this one gets an entirely different meaning. Anger at its peak, be it on DQ's face or the title design of 'Kali'.
Highly innovative design that says a lot about the film's genre and even the suspense part. The poster consists of well-designed caricatures giving a close hint about magical realism hidden in the film.
9. Big B
This poster would surely give goosebumps to many even now. A style that was entirely alien to Malayalam cinema posters, entered the industry with this one. Definitely, one of the best posters that conveyed the movie's genre in the right manner.
Of the many posters of the film, this one was the most attractive. The poster silently narrates the mindset of the protagonist trying to hide/protect someone, without disclosing much about the genre of the film.
With the advent of social media and other online marketing possibilities, makers have found a new way through posters for announcing their films in a meaningful style. They announce well in advance about their projects through the posters, setting the right amount of anticipation among the audiences.
The recent trend speaks volumes on how important posters of a film are. It isn't simply enough to make it colourful, but it has to convey the meaning, genre and if possible some trace of the content that the film has.
We have also seen many film posters smartly narrating some of the surprise packages of the film and thus arousing a sense of curiosity. The present generation of film-makers and designers are spot on in creating such posters that ensure a good initial for their films.