Well,
the
buzz
around
Pulimurugan
has
gone
up
a
step
further.
With
the
film
having
touched
the
elite
100-Crore
mark,
Pulimurugan
now
has
almost
all
the
box
office
records
to
its
credit.
It's
a
happy
time
for
the
Malayalam
film
industry.
The
Malayalam
film
audiences
have
heard
a
lot
about
the
100-Crore
club,
something
which
was
a
monopoly
of
the
industries
like
Bollywood,
Kollywood
and
Tollywood.
Now,
Pulimurugan
has
introduced
this
club
to
Mollywood.
Mohanlal's
amazing
star
power,
Vysakh's
excellent
packaging,
the
stunts
set
by
Peter
Hein
etc.,
have
contributed
a
lot
to
the
success
of
the
movie.
But,
there
are
a
few
other
factors,
which
made
it
possible
for
the
movie
to
enter
the
100-Crore
club.
Here,
we
are
listing
the
5
major
factors,
which
allowed
the
movie
to
sail
smoothly
to
the
100-Crore
club.
Good
Promotional
Activities
Pulimurugan
did
hit
the
right
chord,
as
far
as
the
promotional
activities
are
concerned.
The
team
did
opt
for
massive
promotion,
even
before
the
release
of
the
film.
The
post-release
promotional
activities
and
marketing
strategies,
ensured
that
the
hype
around
the
movie
is
still
on.
Pulimurugan,
emphasized
the
fact
that
good
marketing
strategies
are
a
must
for
the
movies
to
touch
newer
heights
at
the
box
office.
Repeated
Footfalls
No
other
movies
in
the
recent
times
have
had
repeated
footfalls,
like
Pulimurugan
has
had.
Apart
from
the
youngsters,
even
kids
and
families
are
preferring
to
watch
the
movies
multiple
number
of
times
from
the
theatres.
Well,
for
a
Malayalam
movie
to
enter
the
100-Crore
club,
repeated
footfalls
are
quite
necessary.
Piracy
Control
Before
Pulimurugan,
Nivin
Pauly's
Premam
was
pitted
to
enter
the
100-Crore
club.
The
film
did
make
a
big
opening,
but
pirated
copies
of
the
film
surfaced,
which
did
affect
the
amazing
run
of
the
film,
up
to
an
extent.
Makers
of
Pulimurugan
made
sure
that
no
pirated
copies
came
out.
When
there
was
a
threat
about
pirated
copies
of
the
film
having
surfaced,
the
team
immediately
made
it
a
point
to
create
an
awareness
among
the
audiences.
Planned
Worldwide
Release
Much
like
in
India,
the
film
also
minted
huge
collections
from
the
overseas.
All
credits
to
planned
worldwide
release
of
the
movie.
The
makers
of
the
film
have
made
it
sure
that
a
good
number
of
screens
are
available
for
the
movie,
which
gave
the
film
a
smooth
platform
to
ride
in
the
overseas.
Good
Timing
Of
Release
The
film
did
undergo
multiple
postponements
before
its
release.
Many
did
pan
the
decision
of
the
makers
to
postpone
the
release
but
the
team
Pulimurugan
was
firm
on
their
decision.
They
were
confident
about
the
product
and
more
importantly
the
film
came
in
after
two
big
successes
of
Mohanlal,
in
the
form
of
Janatha
Garage
and
Oppam.
Even
after
31-days
of
its
release,
the
movie
continues
to
draw
huge
crowds.
Reportedly,
the
film
has
grossed
105
Crores
worldwide.
With
no
big
releases
around
the
corner,
the
movie
is
expected
to
continue
its
amazing
run.
We
would
like
to
congratulate
the
entire
team
of
Pulimurugan
for
achieving
something,
which
was
considered
to
be
impossible
for
a
Malayalam
film!