Let
us
get
back
to
2015,
a
year
that
was
more
than
a
splendid
one
for
Malayalam
films;
a
year
which
saw
youngsters
like
Nivin
Pauly,
Prithviraj,
Dulquer
Salmaan
etc.,
ruling
the
box
office.
The
month
of
May
2015
was
worth
remembering
as
towards
the
fag
end
of
the
month
Nivin
Pauly
and
team
came
up
with
the
movie
Premam,
which
won
the
hearts
of
the
audiences.
More
often
than
less,
we
have
seen
Tamil
films
that
make
a
big
release
in
Kerala
overpowering
the
Malayalam
movies,
that
release
along
with
it.
But,
the
year
2015
set
the
stage
for
an
opposite
scene.
Yes,
we
got
to
witness
Nivin
Pauly
&
Co.
overpowering
the
might
of
the
Suriya
starrer
Mass
(Massu
Engira
Massilamani).
It
was
on
May
29,
2015
that
Nivin
Pauly
starrer
Premam
and
Suriya's
Mass
made
it
to
the
theatres.
Along
with
these
two
movies,
Ivide
starring
Prithviraj
and
Nivin
Pauly
in
the
lead
roles
also
hit
the
theatres
on
the
same
day.
Mass
–
A
Big
Release
Mass,
the
film
which
marked
the
first
association
of
Suriya
and
popular
film-maker
Venkat
Prabhu
came
in
amidst
huge
expectations.
The
film
had
a
big
release
in
Kerala
with
the
Suriya
starrer
grabbing
close
to
110
odd
screens.
Premam
Premam,
which
also
made
it
to
the
theatres
on
May
29,
2016
got
comparatively
lesser
number
of
screens.
The
film
got
released
in
close
to
80
theatres
but
with
the
positive
word
of
mouth
the
number
of
centres
were
increased.
Mass
(Massu
Engira
Maassilamani)
VS
Premam
Many
pitted
Premam
to
bow
down
in
front
of
the
mightiness
of
Mass.
But,
what
happened
was
exactly
opposite.
Mass,
that
received
extremely
negative
reviews
went
down
in
Kerala
on
its
initial
day
itself.
On
the
other
hand,
Premam
got
a
solid
start.
First
Weekend
–
Premam
Ruled
The
Battle
For
the
first
time,
we
got
to
witness
a
Malayalam
film
fetching
huge
box
office
collections
than
a
big
Tamil
movie
that
released
along
with
it.
Tickets
for
Premam
went
sold
out
like
hot
cakes
whereas
there
was
a
considerable
reduction
in
the
number
of
shows
for
Mass
in
Kerala.
Premam
In
Tamil
Nadu
Well,
the
Premam
wave
did
hit
the
Tamil
Nadu
circuits,
as
well.
Mass
couldn't
satisfy
the
audiences
out
there.
But
Premam,
which
released
later
in
the
state
fetched
huge
fan
following.
The
movie
even
completed
200
days
of
its
run
in
a
theatre
in
Chennai.
Well,
this
incident
was
rather
an
eye-opener
for
the
Malayalam
film
industry.
The
incident
proved
that
what
the
Kerala
audiences
want
is
quality
content
and
whenever
they
get
such
movies,
they
will
whole-heartedly
accept
it,
even
if
there
are
other
big
fishes
in
the
offing.