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The recently released intro teaser of The Great Father, the upcoming Mammootty movie has taken social media by storm. Interestingly, The Great Father intro teaser has now beaten the record set by Aamir Khan's Dangal.
Reportedly, the teaser crossed 6 Million views on Facebook within just 3 days of its release. Thus, The Great Father teaser surpassed the record of Dangal official teaser, by becoming the fastest Indian movie teaser to cross 5 Million mark on Facebook.
It is for the first time, a Malayalam movie teaser has been released directly on Facebook instead of YouTube. The Great Father team thus introduced a new Facebook sharing option called 'cross posting' to Mollywood.
It is a method of releasing a video on multiple Facebook pages at the same time, thus helping it to reach maximum audiences in a short time span. Even if the video is shared by other users, the views will be added to the original post.
If the reports are to be true, The Great Father team has some unique and exciting promotional plans in store for the movie. The Mammootty movie, which is said to be a revenge thriller, is written and directed by newcomer Haneef Adeni.
Sneha essays the female lead opposite Mammootty in the movie. The Great Father, which is produced by Prithviraj, Santhosh Sivan, Shaji Nadesan, and Arya for August Cinema will hit the theatres on March 30.