Revisiting The Box Office Voyage Of Premam On The Third Anniversary Of The Trendsetter Movie!
It has been three years since the release of Premam, the film directed by Alphonse Puthren. On this special day, here we revisit the box office voyage of the movie.
Premam
duly
holds
a
special
place
in
the
history
of
Malayalam
cinema.
The
movie
by
itself
was
a
revelation
of
sorts
and
it
went
on
to
expand
the
popularity
of
Malayalam
movies
in
other
regions
as
well.
The
film,
directed
by
Alphonse
Puthren,
was
indeed
a
milestone
in
the
careers
of
each
and
everyone
associated
with
the
movie.
Even
after
3
years
of
its
release,
people
still
talk
about
Premam
&
the
team
behind
the
movie
and
that
again
shows
how
important
the
film
has
been
to
the
Malayalam
film
audiences.
On
the
third
anniversary
of
Premam,
here
we
take
you
back
through
the
box
office
voyage
of
Premam,
the
film
that
stole
the
hearts
of
millions..
Emerging
As
The
Big
Winner
Despite
The
Tight
Competition
Premam
came
in
to
the
theatres
without
the
backing
of
any
usual
pre-release
promotional
items
like
the
teaser
or
trailer.
However,
the
film
had
to
face
tough
competition
in
the
form
of
two
other
big
movies
Ivide
and
the
Tamil
movie
Mass.
The
audiences
went
in
to
the
theatres
playing
Premam,
without
having
any
notions
about
the
movie
and
what
they
got
was
a
pleasant
surprise.
And
the
movie
won
the
tight
competition
and
what
happened
rest
is
history.
Surviving
The
Piracy
Premam
was
cruising
ahead
with
theatres
witnessing
huge
number
of
footfalls
and
advance
booking,
which
was
something
incomparable
to
any
of
the
movies
of
those
times.
Even
the
rainy
season
didn't
stop
the
family
audiences
and
youngsters
from
flocking
into
the
theatres.
It
was
then
that
the
pirated
prints
of
the
film
surfaced
which
acted
as
a
backlash
for
the
movie.
But
still,
the
film
survived
the
backlash
and
continued
its
sensational
run
at
the
theatres.
Entering
The
50-Crore
Club
Premam
entered
the
50-Crore
club
in
style
and
it
was
the
first
film
of
the
younger
brigade
of
Malayalam
cinema
to
join
the
coveted
club.
It
proved
that
content
and
freshness
will
have
always
their
own
special
places
in
the
industry.
There
are
many
who
believe
that
the
film
would
have
broken
many
more
records
if
the
piracy
hadn't
occurred
as
such
was
the
repeat
value
for
the
movie.
The
Other
Movies
The
talks
around
Premam
refused
to
die
down
and
the
impact
created
by
the
film
was
so
huge
that
it
even
affected
the
run
of
some
other
movies.
Premam
was
the
centre
of
attraction
for
all
sections
of
the
audiences
alike.
Films
like
Lukka
Chuppi,
Nirnnayakam
etc.,
and
had
a
decent
run
at
the
theatres
but
they
were
definitely
affected
by
the
huge
uproar
created
by
Premam.
Had
they
released
during
another
season,
these
films
would
have
done
a
much
bigger
business.
Beyond
The
Boundaries
If
you
ask
any
moviebuff
outside
Kerala
about
their
favourite
Malayalam
movies,
the
list
would
definitely
feature
Premam.
The
movie
went
on
to
enjoy
a
sensational
run
in
places
outside
Kerala
as
well,
particularly
in
Tamil
Nadu.
As
you
all
know,
the
film
completed
200
days
of
run
at
a
theatre
in
Chennai,
which
is
even
a
rarity
with
Tamil
movies
of
these
days.