NEVER
Underestimate
The
Mass
Appeal
Of
An
Actor
Mammootty
is
clearly
back
on
the
success
track
with
the
huge
success
of
Madhura
Raja.
However,
things
were
quite
different
before
the
release
of
the
movie.
The
megastar
was
constantly
shamed
for
not
being
able
to
make
it
big
at
the
box
office,
especially
by
the
‘fans'
of
other
actors
on
social
media.
But
now,
Mammootty
has
clearly
proved
that
the
audiences
underestimated
his
mass
appeal.
It
just
took
the
right
project
for
the
Megastar
to
reclaim
his
long-lost
place
in
the
box
office
race.
Sequels
Too
Need
A
Strong
Plot
In
the
Malayalam
movie
industry,
very
few
sequels
have
managed
to
taste
success.
Most
of
the
much-awaited
sequels
(except
a
very
few)
have
failed
to
meet
the
expectations
of
the
audiences.
In
most
cases,
the
makers
try
to
milk
the
nostalgia
created
by
the
originals,
without
weaving
an
independent
plot
for
the
sequels.
However,
the
makers
of
Madhura
Raja
worked
on
a
strong
plot,
along
with
making
the
right
use
of
the
original
essence
and
comic
flavour.
Entertainment
Is
Never
Out
Of
Trend
Madhura
Raja's
grand
success
has
proved
that
good
mass
entertainers
are
always
on
trend.
Even
though
the
Malayalam
movie
industry
has
been
witnessing
the
‘realistic
cinema' wave
for
the
past
few
years,
the
audiences
are
still
ready
to
accept
well-made
mass
entertainers.
Madhura
Raja
is
undoubtedly
a
decent
entertainer,
which
caters
to
audiences
of
all
age
groups.
The
Vishu
season
and
summer
vacation
have
also
worked
in
favour
of
the
Mammootty
starrer.
Team
Work
Matters
The
good
teamwork
has
played
a
great
role
in
the
success
of
Madhura
Raja.
Director
Vysakh
has
succeeded
in
bringing
together
a
great
team,
including
lead
actor
Mammootty,
scriptwriter
Udayakrishna,
cinematographer
Shaji
Kumar,
stunt
choreographer
Peter
Hein,
music
director
Gopi
Sundar,
editors
Mahesh
Narayanan
and
Sunil
Pillai,
etc.
The
movie
also
featured
a
good
cast,
which
included
the
familiar
faces
from
the
original
and
a
few
new
additions
including
Tamil
actor
Jai,
Anusree,
Mahima
Nambiar,
etc.
The
exceptional
technical
team
and
great
cast
truly
did
wonders.
Good
Marketing
Can
Do
Wonders
The
Madhura
Raja
team
deserves
a
special
mention
for
the
excellent
marketing
strategy
used
for
the
movie.
The
team
actively
promoted
the
movie
on
media
and
social
media
platforms,
right
from
the
beginning
of
the
shoot.
But
at
the
same
time,
the
promotions
never
went
overboard
or
tested
the
patience
of
the
audiences.
Director
Vysakh
and
his
team
also
made
sure
to
not
make
huge
claims
about
the
movie
and
suggested
that
Madhura
Raja
is
just
a
clean
entertainer.
All
these
strategies
have
clearly
worked
in
favour
of
the
movie.