Lucifer,
the
Mohanlal-Prithviraj
movie
which
hit
the
theatres
on
28
March,
has
recently
crossed
the
magical
100-crore
mark
at
the
box
office.
Prithviraj,
who
is
one
of
the
finest
young
talents
of
Malayalam
cinema,
made
his
directorial
debut
with
Lucifer,
which
has
now
emerged
as
the
second
Malayalam
film
to
enter
the
highly
prestigious
100-crore
club.
The
movie,
which
is
scripted
by
actor-writer
Murali
Gopy
has
succeeded
in
impressing
both
the
audiences
and
critics.
Reportedly,
the
makers
are
planning
to
release
the
Telugu
version
of
Lucifer
very
soon.
If
the
reports
are
to
be
true,
several
popular
production
banners
of
Tamil
and
Bollywood
industries
are
keen
to
bag
the
remake
rights
of
the
movie.
Here
are
a
few
important
things
to
learn
from
the
success
of
Lucifer.
Read
on…
Exclusivity
Is
Important
The
cast
and
crew
members
of
Lucifer,
including
lead
actor
Mohanlal
and
director
Prithviraj,
were
extremely
particular
about
maintaining
the
exclusivity
of
the
project.
The
team
refrained
themselves
from
revealing
any
major
details
about
the
storyline
or
characters
of
the
movie.
This
has
clearly
helped
in
maintaining
the
curiosity
quotient
among
the
audiences.
Director
Prithviraj
and
writer
Murali
Gopy
were
always
very
particular
about
not
giving
any
hints
about
the
core
plot
or
Mohanlal's
character,
and
it
was
clearly
a
brilliant
decision.
Content
Is
Always
The
King
The
content
is,
and
will
always
remain
the
king
when
it
comes
to
the
film-making.
No
other
aspects,
including
the
great
star
cast
and
brilliant
technical
crew,
cannot
replace
a
brilliantly
written
screenplay
and
great
direction.
Lucifer
is
not
just
another
mass
movie
which
totally
relies
on
hero
worship.
The
movie
stands
out
with
the
great
presentation
of
a
not-so-new
basic
plot
and
well-defined
characters.
Murali
Gopy,
who
is
undoubtedly
one
of
the
finest
writers
of
contemporary
Malayalam
cinema,
has
done
a
great
job
with
his
first
out-and-out
mass
entertainer.
Good
Casting
Can
Do
Wonders
Director
Prithviraj
and
his
team
have
definitely
succeeded
in
surprising
the
audiences
with
the
perfect
casting
in
Lucifer.
Each
and
every
actor
from
the
lead
actor
Mohanlal
to
the
child
artists
played
their
respective
roles
to
near
perfection.
Most
importantly,
no
actor
was
wasted
in
the
narrative
process.
Casting
Vivek
Oberoi,
who
is
not
a
familiar
face
for
the
Malayalam
audiences
as
the
lead
antagonist
was
a
brilliant
decision.
By
choosing
actor-dancer
Vineeth
to
lend
the
voice
for
Vivek,
the
team
successfully
added
more
freshness
to
the
character,
which
was
otherwise
ended
up
as
a
cliche
antagonist.
Well-planned
Marketing
Is
The
Key
The
team
made
the
right
move
by
actively
promoting
Lucifer
on
various
media
platforms,
especially
on
social
media.
The
release
of
28
character
posters
has
undoubtedly
raised
the
expectations
over
the
project.
At
the
same
time,
director
Prithviraj
and
his
team
had
made
sure
that
they
didn't
go
over
the
board
with
excessive
marketing
gimmicks.
Before
the
release
of
the
movie,
lead
actor
Mohanlal
and
Prithviraj
had
appeared
together
in
a
few
web
interviews,
which
has
also
helped
in
raising
the
pre-release
hype
around
the
movie.
Let
The
Movie
Talk
Director
Prithviraj
and
his
team
deserve
special
applause
for
letting
the
movie
talk.
The
team
Lucifer
never
really
made
any
huge
claims
about
the
movie
before
its
release
(Mohanlal's
last
release
Odiyan
and
director
VA
Shrikumar
Menon
had
received
severe
backlash
after
the
release,
thanks
to
director's
false
claims
about
the
movie's
genre).
However,
team
Lucifer
had
reportedly
made
a
conscious
decision
to
not
divulge
much
about
the
plot
and
other
details
and
patiently
waited
till
the
release.
The
team
strongly
believed
in
the
effect
the
word
of
mouth
publicity,
and
it
was
ultimately
paid
off.