Odiyan,
the
recently
released
Mohanlal
movie
is
in
the
fourth
week
of
its
run
in
the
theatres.
Odiyan,
which
has
been
directed
by
VA
Shrikumar
Menon
has
managed
to
deliver
a
remarkable
performance
at
the
box
office,
despite
the
mixed
reviews
that
it
received
from
the
audiences
and
the
critics.
However,
the
social
media
reaction
that
followed
upon
the
release
of
Odiyan
came
as
a
big
shock
to
both
the
cast
&
crew
members
of
the
movie
as
well
as
the
entire
Malayalam
movie
industry.
Let’s
have
a
look
at
some
important
lessons
Odiyan
taught
us.
Read
on
to
know
more
about
the
same..
Content
Is
The
King
Odiyan
proved
that
the
presence
of
the
most
bankable
actor
of
the
industry
or
exceptionally
brilliant
technicians
cannot
replace
a
well-crafted
screenplay
and
direction
in
the
process
of
film-making.
Odiyan
definitely
had
the
potential
to
become
an
extraordinary
movie
experience,
but
the
lack
of
a
tightly-packed
screenplay
and
sloppy
execution
made
it
an
average
fare.
Too
Much
Hype
Can
Ruin
A
Movie
It
is
a
fact
that
both
the
audiences
and
media
had
huge
expectations
upon
Odiyan,
as
it
marked
the
second
collaboration
of
Mohanlal
with
Peter
Hein
and
Shaji
Kumar,
the
stunt
choreographer
and
cinematographer
respectively
of
Pulimurugan.
Above
all
that,
director
VA
Shrikumar
Menon
had
claimed
that
Odiyan
is
an
out-and-out
mass
entertainer
which
will
beat
Pulimurugan.
The
huge
pre-release
hype
ruined
the
experience
for
the
audiences,
as
Odiyan
was
a
totally
different
film.
Let’s
Not
Compare
Films
In
a
pre-release
interview,
Shrikumar
Menon
compared
Odiyan
with
the
classic
Devasuram
and
mass
entertainer,
Narasimham.
The
director
claimed
that
"Odiyan
is
the
baby
of
Devasuram
and
Narasimham",
to
the
much
excitement
of
the
audiences.
However,
the
claims
turned
out
to
be
false,
as
Odiyan
belongs
to
a
totally
different
genre.
This
is
truly
a
reminder
for
those
who
compare
films
for
marketing
purposes.
All
Publicity
Is
Good
Publicity
In
the
case
of
Odiyan,
even
the
social
media
attacks
turned
out
to
be
a
highly
effective
medium
for
publicity.
It
has
clearly
helped
the
Mohanlal
starrer
to
grab
the
attention
of
masses,
despite
the
mixed
reviews
received
in
the
initial
days.
Odiyan
has
been
performing
well
at
the
box
office
and
the
movie
emerged
as
one
of
the
highest
grossers
of
2018.
Hard
Work
Always
Pays
Off
Mohanlal,
the
leading
man
underwent
huge
physical
transformations
for
his
character
in
Odiyan.
The
actor
lost
about
15
kilos
to
essay
the
part
of
a
30-year-old
man
in
the
movie.
The
actor's
hard
work
has
been
paid
off,
as
the
movie
has
already
emerged
as
one
of
the
biggest
commercial
successes
of
his
career.