Odiyan
Odiyan,
the
Mohanlal
starrer
is
one
of
the
classic
examples
for
the
negative
effects
of
over-hype
around
the
project.
The
team
introduced
several
new
marketing
strategies
for
the
promotion
of
Odiyan,
including
a
mobile
game
and
comics
based
on
the
movie.
The
team
members,
especially
director
VA
Shrikumar
Menon
promoted
the
movie
as
an
ultimate
mass
entertainer
and
a
successor
of
Mohanlal's
popular
mass
films.
However,
the
over-hype
and
excessive
marketing
backfired,
as
Odiyan
belonged
to
a
totally
different
genre.
Oru
Adaar
Love
The
Omar
Lulu
directorial
grabbed
attention
when
a
‘wink' sequence
from
the
movie
featuring
Priyan
Prakash
Warrier
and
Roshan
Abdul
Rahoof
became
insanely
popular.
Priya
Warrier
went
on
to
become
the
‘National
crush'
and
an
overnight
star.
The
team
decided
to
make
use
of
the
new-found
popularity
of
Priya
Warrier
for
marketing
the
film
and
modified
the
script
accordingly.
They
even
included
a
lip-lock
sequence
featuring
Priya
and
Roshan,
for
marketing
purposes.
However,
the
over-hype
backfired
post
the
release,
as
Oru
Adaar
Love
had
nothing
new
to
offer.
Kammara
Sambhavam
This
Dileep
starring
Ratish
Ambat
movie
has
been
earning
fans
lately,
after
almost
a
year
of
its
release.
But
when
the
movie
hit
the
theatres,
the
audiences
were
not
much
impressed,
as
it
was
nothing
like
they
expected.
After
the
release
of
the
first
look
poster
and
first
teaser,
the
hype
around
the
project
was
doubled.
The
audiences
were
expecting
an
out-and-out
mass
thriller,
but
the
movie
turned
out
to
be
something
different.
Kammara
Sambhavam
had
the
potential
to
be
a
successful
film,
but
the
over-hype
and
misleading
marketing
strategies
badly
affected
the
project.
Loham
Loham
was
one
of
the
most-anticipated
projects
of
2015,
as
Mohanlal
was
joining
hands
with
Ranjith
after
the
great
success
of
the
2012-movie
Spirit.
The
highly
promising
posters,
teaser,
and
trailer
raised
the
expectations
and
hype
around
the
project.
But
when
Loham
finally
hit
the
theatres,
the
audiences
were
disappointed.
Loham
was
marketed
as
an
out-and-out
thriller,
and
thus
the
hype
around
the
project
was
multiplied.
But
in
reality,
Loham
was
a
mix
of
multiple
genres
and
had
very
few
exciting
moments
to
offer.
Lailaa
O
Lailaa
A
true
fan
of
Mohanlal
and
director
Joshiy
will
never
expect
a
film
like
this
from
the
highly
celebrated
actor-director
duo.
The
hype
around
Lailaa
O
Lailaa
before
its
release
was
pretty
huge,
as
the
movie
marked
Mohanlal
and
Joshiy's
collaboration
after
the
huge
success
of
Run
Baby
Run,
which
was
a
decent
thriller.
But
the
movie
ended
up
as
a
totally
disappointing
experience
for
the
audiences,
as
it
had
nothing
exciting
to
offer,
except
Mohanlal's
magnificent
screen
presence.
Gangster
Gangster,
which
marked
Mammootty's
second
collaboration
with
director
Aashiq
Abu,
was
one
of
the
most-anticipated
projects
of
2014.
The
Mammootty
starrer
grabbed
the
attention
of
the
audiences
with
its
extremely
stylish
posters
and
highly
promising
trailer.
Gangster
was
one
of
the
well-marketed
films
of
that
time
and
the
hype
around
the
project
was
huge.
But
the
much-awaited
project
completely
failed
to
impress
both
the
audiences
and
critics
and
emerged
one
of
the
biggest
failures
of
Mammootty's
career.
Kadal
Kadannu
Oru
Maathukutty
Malayalam
movie
audiences
were
truly
excited
about
this
project,
as
it
marked
the
collaboration
of
Mammootty-Ranjith
duo
after
the
success
of
Pranchiyettan
&
The
Saint.
The
hype
around
the
project
multiplied
after
Mohanlal,
Jayaram
and
Dileep
joined
the
cast
for
cameo
appearances,
and
Prithviraj
and
his
former
production
banner
August
Cinema
decided
to
produce
the
film.
However,
Kadal
Kadannu
Oru
Maathukutty
ended
as
a
critical
and
commercial
failure
and
failed
to
live
up
to
the
hype.
Casanovva
The
audiences
and
media
were
truly
excited
when
Mohanlal
decided
to
join
hands
with
director
Roshan
Andrews,
post
the
successes
of
Udayananu
Tharam
and
Ividam
Swargamanu.
Casanovva
was
marketed
as
the
most-expensive
Malayalam
film
of
that
time
and
had
a
promising
star
cast.
All
these
factors
helped
in
increasing
the
hype
around
the
project.
However,
the
huge
pre-release
hype
or
Mohanlal's
star
value
couldn't
save
this
movie
from
ending
up
as
a
disaster.